Ecommerce

How to Create Customer Profiles Using Shopping Channel Data

Here's how to use your channel data to create customer profiles.

Posted on 
Jul 28, 2018
  by
Bryan Falla
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Ecommerce

Use these Ecommerce KPIs to Identify Opportunities for Growth

When most people think about their online KPIs, they tend to think about website traffic – how many people are coming to my site? While traffic is definitely an important metric to understand and improve, it’s not worth any money to your company – at least not on its own.

Posted on 
Jul 23, 2018
  by
Bryan Falla
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Ecommerce

How to Improve Your WooCommerce Sales Right Now

We've compiled a list of WooCommerce plug-ins to improve your site functionality and customer shopping experience, all with the goal of helping you bring in more shoppers and close more deals.

Posted on 
Jul 19, 2018
  by
Bryan Falla
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Google

How to Set up Shipping in Google Merchant Center

Shipping is a sore subject for many online shoppers. To put it into perspective, 66% of online shoppers have decided not to buy an item because of online shipping costs. One way to avoid this scenario when it comes to your online store is to be upfront about shipping costs from the start. Google has a list of requirements and guidelines that you’ll want to follow to ensure your setting up your shipping as accurately as possible.

Posted on 
Jul 18, 2018
  by
Nicole Santoro
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Google

The Complete Guide to Optimized Google Shopping Campaigns

Google Shopping is the entry point to all things retail on Google. Product listing ads, dynamic remarketing ads, local inventory ads, Manufacturer Center, you name it, these all depend on a Google Shopping foundation. So it makes sense that Google Shopping is far and away the most important marketing channel for ecommerce marketers looking to reach Google's one billion users.

Posted on 
Jul 18, 2018
  by
Bryan Falla
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Google

How to Optimize Product Descriptions for Google Shopping

Your Google Shopping product descriptions are more important than you might think. Use this guide to optimize them.

Posted on 
Jul 13, 2018
  by
Bryan Falla
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“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”
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“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”