In a move to further unite the worlds of in-store commerce and ecommerce, Google recently announced a few new features designed for brick-and-mortar merchants. Of those features, "See What's In Store" is the most significant. It will enable physical stores to provide inventory information in their Knowledge Panels as well as on Google Maps. Other features include location extensions on YouTube video campaigns, enhanced local catalog display ads, a new competitive pricing feature, and an update to Shopping Actions.
Since we announced GoDataFeed’s v.6 beta program back in February, we have worked with several merchants and agencies to further improve our interface and expand our features. From hosting user demos to gathering extensive feedback, we have committed ourselves to constant improvement and have succeeded with your help -- so thank you.
Key Differences for Marketing Products on eBay vs. Amazon
To help you identify sources of PPC discontent, here are the biggest mistakes ecommerce advertisers make with their shopping campaigns.