Amazon

Increase Exposure with Amazon Product Ads

Amazon recently changed the look and layout of their product ads in a way that should benefit online vendors. Rather than separating Product Ads and Marketplace Offerings, the two categories are now competing for the same space.

Posted on 
Aug 13, 2014
  by
Bryan Falla
Read More
Microsoft

Bing Product Ads is Here

After much waiting and speculation, yesterday Microsoft announced the launch of its answer to Google Product Listing Ads – Bing Product Ads. This is great news for merchants, because Bing is seeing a 26% increase in traffic year over year and the Bing and Yahoo network commands approximately 30% of market share for all searches.

Posted on 
Mar 27, 2014
  by
Nicole Santoro
Read More
Google

Google Shopping Feed Specs Guide

Use this Google feed spec breakdown to format your product information for Shopping ads. Submitting your product data to Google in the right format is important for creating successful ads for your products.

Posted on 
Jun 12, 2013
  by
Bryan Falla
Read More
Google

About Google Shopping

If you're new to online marketing, Google Shopping -- and the rest of Google's marketing platforms -- might seem alien. Intimidating even. And, to be fair, they can be. But that's no reason to neglect them; with a little know-how, these platforms become powerful assets in your marketing toolkit.

Posted on 
Jun 28, 2012
  by
Bryan Falla
Read More
Google

Google Shopping Updates: 2018

This is a running list of all Google Shopping updates. Most recent updates appear at the top. Check out this list at least once a month to stay on top of recent changes.

Posted on 
Jun 18, 2009
  by
Bryan Falla
Read More
“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”
“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”
“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”
“We love GoDataFeed and use it all the time.  It is really simple to integrate GoDataFeed into your website.”
“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”
“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”
“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”
“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”