Ecommerce

What to Look For in a Shopping Cart Platform

Shopping cart platforms serve as the foundation on which you will build, structure, and manage your online store. You can compare them to how important physical location and layout are for a brick-and-mortar store.

Posted on 
Feb 13, 2019
  by
Gonzalo Gil
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Google

Google Shopping Actions Feed Specs Guide

Once approved to participate in Google Shopping Actions, you’ll need to create a product data feed. This is virtually seamless if you’re already utilizing Google Shopping, as you can use your existing product data for Shopping ads. In fact, all of your existing Google Shopping products will be opted in by default—unless you manually exclude those products, which we’ll get to.

Posted on 
Feb 11, 2019
  by
Giovanni Miranda
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Google

How to Optimize Google Shopping Product Categories

A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.

Posted on 
Feb 6, 2019
  by
Giovanni Miranda
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Google

Using Negative Keywords in Google Shopping Campaigns

Using Negative Keywords in Google Shopping Campaigns

Posted on 
Feb 1, 2019
  by
Giovanni Miranda
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Ecommerce

5 Reasons Bad Data Is Spoiling Your Online Sales

To help you get the most out of your product data, we came up with a list of common data setbacks and the best ways to overcome them.

Posted on 
Jan 26, 2019
  by
Giovanni Miranda
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Google

How to Use Custom Labels for Google Shopping Campaigns

Your products vary by price, margins, inventory, seasonality, etc. While these attributes might seem trivial on paper, they can help you create smarter Google Shopping campaigns (or hurt your campaigns if ignored).

Posted on 
Jan 16, 2019
  by
Bryan Falla
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“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”
“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”
“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”
“We love GoDataFeed and use it all the time.  It is really simple to integrate GoDataFeed into your website.”
“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”
“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”
“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”
“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”