How to Use Analytics to Identify Ecommerce Performance Trends
About 80 percent of online stores die out within the first two years. But why? The answer, we found, might be hiding in plain sight.
Creating product listings are usually pretty straight-forward. One product, one listing. But what happens when you have items that are all related but only vary by attributes such as color or size? If you create a separate listing for each of these product variations, it becomes difficult for a person to shop all of your product options as they would have to click through multiple listings to see all of the options available.