Microsoft

Bing Updates Field Names, Adds Optional Fields

Bing Ads is changing how its product feeds are organized. Beginning Aug. 1, 2015, all feeds submitted to Bing must be updated with the new field names or they will be rejected.

Posted on 
Jun 26, 2015
  by
Bryan Falla
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Instagram

Instagram Announces New Retail-Friendly Ads

Instagram announced today that it is rolling out new ad formats, including action-oriented ads with "Shop Now" buttons for retailers.

Posted on 
Jun 2, 2015
  by
Bryan Falla
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Ecommerce

Optimize Data Feeds by Tapping Into Product Variations

Product data feed optimization is essential to being competitive and profitable on shopping channels like Google Shopping, Amazon or eBay. And there’s no better example of this than product variations (also known as variables or options).

Posted on 
May 12, 2015
  by
Bryan Falla
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Facebook

Facebook Dynamic Product Ads FAQ

The launch of Facebook Dynamic Product Ads is Facebook's can be a real boon to retailers. Don't let questions about the process keep you from getting in on the action. Read the FAQ to find answers to the most common questions about dynamic product ads.

Posted on 
Mar 24, 2015
  by
Nicole Santoro
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Amazon

Amazon Increases FBA Fees

The scheduled fee adjustments to Fulfillment by Amazon (FBA) services took effect today. The changes, according to Amazon, were made to reflect Amazon's costs of fulfillment, transportation and customer service.

Posted on 
Feb 18, 2015
  by
Bryan Falla
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Google

Google Shopping FAQs

Google Shopping has evolved greatly since the early days. From Froogle to Product Search, from Product Listing Ads to Google Shopping, one thing remains clear: however you look at it, Google product listing ads work because they’re powered by Google’s popular search engine, which attracts 178 million unique visitors each month.

Posted on 
Oct 21, 2014
  by
Bryan Falla
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“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”
“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”
“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”
“We love GoDataFeed and use it all the time.  It is really simple to integrate GoDataFeed into your website.”
“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”
“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”
“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”
“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”